Decorators sees 'Dylan' - one half of the new Carling duo - as a painter and decorator preparing a nursery for the new arrival.
When ‘John’ sees the results of Dylan’s labour they’re not quite as expected and result in the catchphrase; ‘It’s good...but it’s not quite Carling.’
Brand director Jeremy Gibson said: “As Britain’s favourite beer brand, what better excuse to raise a glass than the birth of the royal baby? As the big day approached people have spoken of little else, so we thought it would be great to celebrate the birth with a bit of classic tongue-in-cheek Carling humour and congratulate the royal couple on their new arrival.”
The ad is the first in the ‘Refreshingly Perfect’ campaign to comment on the breaking news agenda, but won’t be the last.
"Carling has a reputation for making adverts that provide an amusing take on current events. It’s a tradition that we’re keen to continue, so watch this space in the coming months," said Jeremy Gibson.