Is the over-ice trend finally over?

By Robyn Black

- Last updated on GMT

Drinks are being served in bottles again
Last time I remember a hot spell this good it was the summer of cider. Back in the baking heat of 2006, you quite literally could not move for Magners clinking over ice.

Ironic then, that during this (the next hot spell to hit the UK), the trend is…a move away from over-ice and back to drinking from the bottle.

It’s a shift Halewood has identified as it takes its Crabbie’s brand out of ginger for the first time and into lemon, and which has also been driven by drinks such as Carlsberg Citrus, Carling Zest and Foster’s Radler, not to mention the re-launched Hooch Alcoholic Lemon Brew.

Despite all these lemony concoctions however, the taste of summer 2013, for those of us in the South East at least, is set to be the Aperol Spritz.

A refreshing mix of Aperol (a lighter, less alcoholic version of Campari), Prosecco and soda water, and at around £6 a pop, it’s providing a real alternative to Pimm’s, which has dominated the summer drinking market in these parts for decades.

And if that doesn’t appeal, then coconut is also making waves.  Having emerged out of the confectionary aisles and into ice-cream and yoghurt it has been cropping up in soft drinks and cocktails this summer.

But whatever emerges as the drink of choice during this heatwave, I’m backing cider over ice for summer 2020. You heard it here first.

Related topics: Soft & Hot Drinks, Cider, Ready to Drink

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