Video: TV ad debuts for new soft drink Zeo

By Robyn Black

- Last updated on GMT

Related tags: Soft drinks, Soft drink, Alcoholic beverage, Punch taverns

Ambitious new drinks company Freedrinks is preparing to unveil its £4.2m ad campaign for its soft drink brand Zeo next week.

The new cinema and TV ad will be launched on Friday 9 August and promises to make the most of Zeo’s Russian heritage.

Alongside the ad, a sampling campaign aims to reach over 170,000 consumers via 2,500 pubs and bars in London and Brighton as well as at the Race for Life events, Westfield shopping centres and the Toni & Guy hairdressing chain.

You can watch the ad here​:

"Freedrinks Ltd aims to reshape the UK soft drinks landscape: we have a unique brand and a unique product,” said head of experiential, Katia Andrejev.

"Not only does the tingling taste sensation re-invent soft drinks, it also addresses a central demand – particularly among female customers – for a drink with a low calorie count and no artificial sweeteners."

Trade fans

The brand has already confirmed listings with Punch Taverns and Admiral Taverns.

John Coe, trade marketing manager at Punch Taverns, said: “The modern pub is about much more than just drinking alcohol. We’re seeing more and more customers demanding soft drinks and there is a gap in the market for a sophisticated ‘adult’ drink. At Punch, we aim to give our licensees access to new, innovative products. We feel that ZEO has the potential to fill this gap in the market and we’re delighted to be able to offer it to our pubs.”

Donna Read, Promotions Coordinator, at Admiral Taverns said: "We’ve seen a sea change in the last decade when it comes to what customers demand from the food and drink served in pubs and bars. The calibre of meals, wines, spirits and, most recently, craft ales has soared to meet a more demanding palette.

"One glaring omission is soft drinks, where customers are screaming out for great-tasting soft drinks that are low in calories and which contain no artificial ingredients. ZEO Burst is exactly that."

Zeo was re-launched in April as a three-strong range of low calorie soft drinks, following an aborted attempt to launch the original product as a non-alcoholic vodka.

Related topics: Soft & Hot Drinks

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