The Association of Chief Police Officers runs the week every year but this has re-branded for 2013.
It will be down to local police forces to determine how they propose to implement or action this. However, it is thought likely this will be a period of increased enforcement activity.
Association of Licensed Multiple Retailers chief executive David McHattie said: “This is an interesting initiative and we are confident retailers will come out of the week with glowing reports from their local police forces.
"Responsible retailers have nothing to fear from any such activity and will indeed welcome the opportunity to demonstrate their commitment to providing a safe, supervised atmosphere for all their customers and communities."