Carlsberg launches global Premier League ad campaign
Entitled The Ride, the ad focuses on the rollercoaster of emotions that everyone involved with the Premier League goes through during every game and season.
From fans to commentators, from players to linesman and from stewards to referees, Carlsberg says the ad plants a stake in the ground positioning its beer "at the heart of those exceptional football moments".
Tom Moradpour, VP Carlsberg Brand, said: "The Barclays Premier League is the most emotionally charged football league on the planet. We have used these emotions to create a commercial that is visually striking and celebrates why we think the Premier League is football that goes above expectations and that ‘Calls for a Carlsberg’."
The global campaign will be launched first in Denmark and Ireland, before being launched across the rest of the world in early 2014.
