The George Payne in Hove, East Sussex, worked with nearby Downlands Brewery to produce the 4% ABV Payne’s Pride, which was available at the pub during last week’s National Cask Ale Week.
Licensee Zoe Rodgers, who took over the pub in May 2012, said the traditional best bitter – described as having bright citrus and hoppy notes – had been well-received by her customers.
She explained: “We’re an Enterprise tied-lease, so we can have one guest-ale that we generally use for locally-brewed beers. Downlands is one of the local breweries we used, so it was great to work with them on a beer in the style of our choosing.”
Rodgers added that National Cask Ale Week had also been a success. “We had a ‘firkin good’ quiz on the Tuesday, which was entirely ale-related, and we offered free nibbles between 12pm to 4pm every weekday for anyone that bought a pint of ale.
“We also added ale-incorporated dishes to our menu – such as beef and ale stew, and a coffee and ale brownie with vanilla ice cream.”
When Rodgers took over the pub, then named the Kendall Arms, it was considered to be a 'tired-old boozer' with a hardcore of male drinkers. Helped by a £50,000 investment, she won praise from the Great British Pub Awards judges for establishing the pub as a community-friendly outlet.