The ICM survey of 1,000 parents and their children aged 10-14 found that four in ten (42%) parents say their child has seen them or their partner drunk. Three in ten children (29%) say they have seen their parents drunk on more than one occasion.
Drinkaware is encouraging parents to consider the impact their drinking has on their children, as evidence shows what children see and what they are told are both influential in shaping their understanding of ‘normal’ or acceptable drinking behaviour.
The charity is launching a national campaign to raise awareness of the issues around children and alcohol.
Elaine Hindal, chief executive, Drinkaware said: “While setting rules about alcohol and speaking to children about the risks is a positive step, equally important is that parents understand their significant influence as role models and feel confident to set a good example.
"Children are aware of alcohol from a young age. Estimates suggest that around one in three children under 16 in the UK live with an adult binge drinker, and studies show that the odds of a teenager getting drunk double if they have seen their parents drunk – even if only on a few occasions.
"Understanding the impact of what parents say as well as what they do is important, as both can shape children’s attitudes towards alcohol."