Internationalism will continue to rise as consumers remain interested in products from abroad. Value also remains key with 48% of consumers saying price matters more than whether a product is British and 30% reported feeling no loyalty to British brands.
Similarly, senior trends consultant Richard Cope predicts the World Cup will "make the world fall in love with all things Brazilian".
Another theme for 2014 will be data collection as consumers look to be more private while also valuing its usability.
Mintel predicts that consumers will become increasingly health conscious, moving away from caffeine and towards "functional green vegetable drinks". "According to Mintel’s research, UK consumers would appear very open to the prospect of new ‘healthy’ launches within the energy drinks sector," said Cope.
"Some 38% of UK consumers agree that ‘fruit and vegetable juice blends are healthier for you than pure fruit juice’."