With the title, Best Job Ever, the campaign will mainly run on Facebook, Twitter and video sharing sites from this Sunday, 1 December until the end of the month.
It will also appear on over 1500 washroom ad panels in pubs and clubs nationwide.
“Nick” has the ultimate in seasonal jobs, only working one day a year and the campaign will centre on what he does – or doesn’t do – on his 364 days off.
“Facebook and twitter are at the epicentre of WKD consumers’ lives and this highly innovative festive campaign will enable people to take a tongue-in-cheek look at the ultimate work:life balance,” explains Debs Carter, marketing director at brand owner SHS Drinks.
“Our man Nick has the most enviable of lifestyles imaginable and, as you’d expect from WKD, we’ll be offering plenty of opportunities for consumers to interact with him.”
Twitter fans can follow and tweet “Nick” @WKD_Nick and he will be posting regular updates to the brand’s 280,000 Facebook fans.
“The Best Job Ever’ activity will perfectly complement the witty WKD Christ-moose in-outlet support campaign for take home and on-trade stockists,” Carter added.
Earlier this year SHS Drinks launched new fruity flavours under the WKD brand – green (apple) and orange, two of the most popular alcopop flavours.