Video: Johnnie Walker's The Glass Car responsible drinking campaign

By Mike Berry

- Last updated on GMT

Related tags Johnnie walker Formula one Social responsibility

Scotch whisky brand Johnnie Walker has unveiled a new film for its responsible drinking campaign

The Glass Car​ imagines a Formula One car made entirely out of whisky glasses and, according to the company, “symbolises the importance of always making the right choice and staying in control”.

The film features ex-F1 McLaren driver Mika Häkkinen - a Johnnie Walker Global Responsible Drinking Ambassador – to underscore the message.

Each virtual glass is engraved with the key element of the campaign, the hashtag #ImNOTdriving, which consumers are asked to use to give their commitment to the campaign.

Watch the video

Carolyn Panzer, director of corporate social responsibility for Diageo, said: "Responsible drinking is at the heart of our eight-year partnership with Vodafone McLaren Mercedes.

"More than a million consumers have already signed a pledge never to drink and drive and nine weeks ago in Singapore Johnnie Walker launched the new campaign to gather a further one million pledges through #ImNOTdriving by giving away free rides home across the globe."

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