Jon and Dylan, the two new characters for the brand introduced earlier this year, are this time performing a unique take on the classic carol Silent Night, which as usual falls just short of perfect: “It’s good…but it’s not quite Carling.”
"Christmas ads are often a hot topic of conversations around this time of year, we wanted to make sure that we celebrated the festive season in a way everyone could relate to and of course have a laugh about," explained brand director, Jeremy Gibson.
“We believe with its understated approach this new ad captures the British Christmas spirit perfectly and continues to provide excitement in the lager category through our creative approach the advertising for Carling.”
The other ads in the series include Decorators, to celebrate the birth of Prince George, and Voodoo, for Halloween.
They have so far each received 633,000 and 500,000 views, respectively.