Video: Mila Kunis is the new face of Jim Beam

Beam Inc has launched its first global campaign for the brand, called Make History, staring the actress.

“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has already been down to the distillery to spend time with Jim Beam’s Master Distiller, Fred Noe (pictured).

Kevin George, senior vice president and chief marketing officer said: “Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand.

“Mila’s love of Bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner.

“Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”

The Make History campaign will roll out in worldwide markets over the next few months, premiering in the UK on 17 March.

Jim Beam Red Stag, the cherry variant which launched in the UK in 2012, reported average sales of 39 bottles per venue per quarter in pubs and bars last summer.

It is distributed in the UK by Maxxium.