Video: First UK TV advert for Jägermeister

By Robyn Black

- Last updated on GMT

Related tags: British sky broadcasting, United kingdom

Jägermeister is to appear on TV in the UK for the first time next month.

The multi-million pound campaign will launch during the England football team’s friendly against Denmark on 5 March, which is to be shown on ITV1.

The ad forms part of this year’s activity for the brand’s ongoing “It Runs Deep” campaign.

The campaign was originally launched at the end of 2012 in an attempt to move the brand away from its reliance on Jagerbombs, by highlighting that it is best served as an ice-cold shot.

“The new advert was created in the true character of Jägermeister using real friends and no scripts so that the finished film focuses on those unique bonding moments you only get with your mates,” said group marketing manager, Nicole Goodwin.

“The new advert is set to raise awareness amongst core consumers (18 to 35-year-old men), keeping the brand at the forefront of their minds as they head out for drinks with their friends, or to the shops to stock up for a big night in.

“The activity demonstrates our commitment to supporting the UK market and our trade partners who will be able to capitalise on sales through the TV campaign and supporting channel executions.”

As well as on key TV channels such as Sky Sports, Channel 4 and Sky 1 and 2, a version of the ad has also been created for cinemas.

Last autumn the brand split from UK distributor Cellar Trends, with its German owner investing in a UK office dedicated to the brand.

Related topics: Spirits & Cocktails

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