Bidvest 3663 launches artisan bread range

By Lesley Foottit

- Last updated on GMT

Related tags: Food, Bread

Bidvest 3663: artisan bread range launching
Bidvest 3663: artisan bread range launching
Bidvest 3663’s specialist fresh and fine foods division Swithenbank is launching a range of long-life artisan breads.

The range aims to minimise food waste and provide caterers with an easy, tasty product.

There are five breads in the collection, which are supplied frozen and can be oven-baked in 15 to 18 minutes. The sourdough country loaf; wheat-free 100% rye loaf; rustic brown loaf; crusty white village bread; and a mixed box comprising two of each make up the new range.

Bread sales up

Speciality bread sales are up 8% in the last five years, according to Mintel, and is predicted to grow 24% to £4.8bn by 2018.

Hannah Lenthall, product marketing executive at Bidvest 3663, said: "We have developed this range of longer-life artisan breads to help to minimise waste.

"Bread plays such an important role on any menu. By offering diners a range of artisan breads, caterers are able to provide choice for their customers whilst creating the opportunity to increase their margin by providing a more premium menu item."

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