Ginger Grouse announced as the 'official pint' of Tough Mudder

The alcoholic ginger beer, distributed by Maxxium UK,will be at the seven Tough Muddet events across the country between now and October.

As part of the deal Ginger Grouse will brand one of the signature obstacles at each event – the Arctic Enema – where competitors are submerged in ice. The company will also take over the main bar at the events.

Peter Sandstrom, marketing director of Maxxium UK, said: “We are very excited to sign this new deal as the official headline sponsor of Tough Mudder as we continue to drive and build on our positive brand awareness across the UK. Tough Mudder is set around core values both on the course and in everyday life, inspiring competitors to push the boundaries as the ultimate adventure with friends, having fun along the way - Ginger Grouse shares the same spirit of adventure. It’s a natural fit.”

Tough Mudder is a series of 10-12 mile obstacle races designed by British Special Forces.