Craft wine looks set to become next big trend

By Robyn Black

- Last updated on GMT

Related tags: Cabernet sauvignon, Sauvignon blanc

Crash is one of a new breed of craft wines
Crash is one of a new breed of craft wines
Craft wine is the latest emerging trend from the wine sector, as it looks to ape the success of craft in beer, spirits and cider.

Importer and distributor Morgenrot has been one of the first to pick up on the trend, showcasing a range of new and unusual wines designed to spark a craft wine revolution at this year’s London Wine Fair (LWF), which was held last week, from 2 to 4 June.

“We have been working hard behind the scenes for the past few years to source a range of exciting, innovative and crafted wines from a mixture of distinguished and upcoming wine regions and winemakers,” said commercial director, John Critchley.

The wines include Crash, a Spanish pop-art inspired brand; Tucumen, a duo of “gutsy Argentinean reds” and Supper Club, a Marlborough Sauvignon Blanc inspired by London’s Supper Clubs of the 1940s.

Several of the wines have already gained listings in Mitchells & Butlers’ All Bar One, Castle and Premium Country Dining pub outlets.

The new-look LWF also hosted an Esoterica section for the first time this year, which showcased more niche wines to appeal to the on-trade.

“Consumer tastes are becoming more sophisticated and wine drinkers are looking to experiment with regions and grape varieties that they might have overlooked a few years ago,” said LWF marketing director Will Broadfoot.

“Our new Esoterica feature, with more than 1,000 wines designed specifically for the on-trade, has probably been the most popular feature of this year’s show.”

Related topics: Wine

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