Craft wine looks set to become next big trend
Importer and distributor Morgenrot has been one of the first to pick up on the trend, showcasing a range of new and unusual wines designed to spark a craft wine revolution at this year’s London Wine Fair (LWF), which was held last week, from 2 to 4 June.
“We have been working hard behind the scenes for the past few years to source a range of exciting, innovative and crafted wines from a mixture of distinguished and upcoming wine regions and winemakers,” said commercial director, John Critchley.
The wines include Crash, a Spanish pop-art inspired brand; Tucumen, a duo of “gutsy Argentinean reds” and Supper Club, a Marlborough Sauvignon Blanc inspired by London’s Supper Clubs of the 1940s.
Several of the wines have already gained listings in Mitchells & Butlers’ All Bar One, Castle and Premium Country Dining pub outlets.
The new-look LWF also hosted an Esoterica section for the first time this year, which showcased more niche wines to appeal to the on-trade.
“Consumer tastes are becoming more sophisticated and wine drinkers are looking to experiment with regions and grape varieties that they might have overlooked a few years ago,” said LWF marketing director Will Broadfoot.
“Our new Esoterica feature, with more than 1,000 wines designed specifically for the on-trade, has probably been the most popular feature of this year’s show.”
