UK on-trade beer market falls 3.4%

By John Harrington

- Last updated on GMT

Related tags: On-trade beer market, Beer, British beer & pub association

The on-trade market saw sales fall sharper than in the off-trade
The on-trade market saw sales fall sharper than in the off-trade
The UK on-trade beer market fell 3.4% in 2013, compared to growth of 3.5% in the off-trade, according to the British Beer & Pub Association’s (BBPA) Annual Barrelage Survey.

The overall beer market was down 0.1% against 2012.

The value of the on-trade beer market is still narrowly ahead of that of the off trade (50.8% against 49.2%). “It remains to be seen whether 2014 will see off trade sales overtaking on trade sales,” said the BBPA.

Sales of lighter beers (between 1.2% and 2.8% ABV) continued to grow in 2013, the organisation said.

“Lower strength beer duty, introduced in 2011 and offering a 50% duty reduction for beers of 2.8% ABV or below, as well as growing consumer demand for a lower strength alternative, are likely to have contributed to this strong performance.”

It added: “Cask ale sales were up, achieving their highest market share since 2002. Another standout performer was premium bottled ale, which continued its long trend of growing sales.”

Related topics: Beer

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1 comment

The Demise of the Pub

Posted by Robert Sayles,

In 2008 Rob Hayward, chief executive of the association, stated:
"Beer sales in pubs are now at their lowest level since the Great Depression of the 1930s - down seven million pints a day from the height of the market in 1979."

Question: How far have they fallen since then?

Answer: Almost 20%!

Time for certain people to wake up and smell the coffee methinks!

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