Video: Quality cider can be made on an "epic" scale, says Strongbow

A new TV ad, Bittersweet, will star the farmers who grow the one billion British apples that go into the cider every year in a bid to emphasise the brand’s Herefordshire roots and bittersweet taste.

Launched today (1 July) the ad uses time lapse photography to recreate the Strongbow journey from orchard to pub garden, says owner Heineken.

“This is the first time Strongbow has ever celebrated its cider making credentials and shows that, by combining the best of traditional methods with modern equipment, we can deliver a beautifully balanced cider with the right amount of bite; and on an epic scale,” said Michael Gillane, cider brand director.

“We’re proud of Strongbow and how we make it; and Bittersweet simply underlines this pride.”

The most recent campaign for the brand, Earn It, saw a cricket fan face Jimmy Anderson for an over, and a five-a-side football team face Brazil’s female footballers in Rio de Janeiro this summer.