Licensee plans to roll out pizza concept across Chester

Wade, whose pub's food offer specialises in pizzas, believes there is a gap in the market in Chester for a modern pizza concept similar to brands Pizza East and Pizza Union.

The planning process is almost complete at a site in Chester city centre with plans to open the site this Autumn.

Wade - who used to operate the three-strong Modern British Taverns - is looking to roll out the concept of up to five sites within the next three years within the west Cheshire area.

“It’s going to be a contemporary take on a pizza restaurant that incorporates coffee and bar areas. It will be similar to Pizza East in London, of which I’m a great admirer of,” said Wade.

“I’ve got the lease sorted on the first site and am now waiting on planning permission but we are already looking at a second site,” said Wade.

Wade has had the concept in mind for a number of years and feels now is the right time for both himself and his business partner - John Roberts -  to go ahead with their plans.

“We do pizzas at the pub very well and its one of our main lines. At the new site we will have a wood burning open oven and I feel there’s a gap in the market up here for this type of business.

“We don’t have anything like Franco Manca or Pizza Pilgrims and it’s not rocket science that it would work up here too. I also want to do really good coffee at the site and introduce a small but very good wine list.”