It marks the second year the company has taken part in the initiative, which will see it knock 7.5% of the standard 20% off its food prices for one day only.
Writing in the company magazine, managing director Brian Whiting said: “The difference that currently exists between the VAT treatment of supermarket sales compared to sales of food and beverages in pubs, restaurants and hotel is simply unfair and something has to be done about it. Supermarkets have the audacity to brand a selection of their products as ‘Gastro Pub Style’ in direct competition to us. Alongside this, they run campaigns encouraging their customers to eat in for £10 as opposed to dining out, where they have the additional 20% VAT on their bill.”
He said Whiting & Hammond, which has eight pubs and employs 337 staff, had paid almost £1.2m VAT alone over the last 12 months.
He said: “If a percentage of this huge figure was freed up, we would definitely look to open up additional sites, thus creating more jobs, which in turn would support the local community.”
Tax Equality Day is run by Jacques Borel’s VAT Club. For more information go to www.vatclubjacquesborel.co.uk.