All 69 of the company’s sites will take part, by cutting the price of food and drink by 7.5% on the day.
The proposed Tax Equality Day, staged by the Jacques Borel VAT Club, aims to reduce the level of VAT in the hospitality sector from 20% to 5%.
TCG supported the first Tax Equality Day last September and is getting behind this year’s event with posters, leaflets and staff in all its pubs and bars explaining the campaign to customers.
The aim is to raise awareness of the high rate of VAT paid on food and drink in pubs, compared to that paid by supermarkets.
'VAT hits the hospitality industry hard'
TCG chief operating officer Nigel Wright said: “The current 20% VAT rate continues to hit the hospitality industry hard. By taking part in Tax Equality Day, we’re able to take the key messages about the VAT campaign to customers across our diverse estate, from our world famous Tattershall Castle floating pub on the Thames, to city centre bars and local pubs.”
He added: “Our industry is a large employer, particularly of young people, and a major contributor to the Treasury. We think it’s fair to ask the Government to show support for pubs and bars, especially since projections show the cut in VAT revenue would be balanced by increased taxes generated by higher levels of trade and more jobs in the sector.”