The latest addition to the Pryzm brand will be the Cardiff site, which will open on 12 September, after an £800,000 investment. The company is also spending £1.2m on a site in Swansea, which will open in October. A spokeswoman said a decision had not yet been made on which brand it will adopt.
There will be a £300,000 refurbishment of Cameo Guildford which the company hopes will attract a slightly older and more upmarket customer base. There will also be £250,000 invested in Squires Preston, £15,000 for Air & Breathe Dartford and £30,000 for Liquid Hanley (£0.30million). Luminar will also spend £300,000 on the new retro-themed Vinyl in Bournemouth and have another three investments planned before the end of the year.
Chief financial officer Russell Margerrison said: “Customers are consistently demanding more from their late night experiences. The Luminar estate had been under-invested for many years and refurbishing our venues is one of our key priorities. Once these sites are completed, over 50% of our estate will be invested in.”
The majority of the refurbishment work will take place over the summer holiday break, so that clubs are ready for fresher’s week.