So far 37 companies have agreed to take part in the day of action on Wednesday 24 September, with the number expected to rise to 40 this week. All participating groups will cut the cost of all food and drink at their venues by 7.5% to show the effect a VAT cut from 20% to 5% would have on prices.
Among those taking part are; Punch Taverns, J D Wetherspoon, TGI Friday, Daniel Thwaites, Wadworth & Co, TCG Pubs, Everards and Fuller’s.
Jacques Borel, who fronts the campaign, said he was pleased to see a greater number of smaller companies – including Anglian Country Inns, Snug Bars and Pub Love - taking part this year.
He said: “A reduction in the level of VAT on a long-term basis will generate growth and create jobs in the important leisure and hospitality sector.
“We are delighted with the response from the industry and expect many more companies and individuals to show their support for Tax Equality Day between now and the day itself.”
JD Wetherspoon founder and chairman Tim Martin, who will be lowering prices in the company’s 930 pubs, added: “We’re aiming to make it the busiest day of the entire year.”