Are cocktails at home are better than those in pubs?

By Robyn Black contact

- Last updated on GMT

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Spirits and cocktails in pubs
Pernod Ricard this week revealed that work to bring its Project Gutenberg prototype to market was progressing, with plans for a full launch as early as 2016.

Project Gutenberg was revealed in January and is an attempt to reinvent the way people make cocktails at home.

It consists of a “library” of book shaped containers holding bottles of spirits, which is connected to the internet. It will automatically order replacement spirits once levels get too low, offer cocktail-making tutorials and personalised offers.

At the same time I have been talking to Diageo about its move to extend its Spirits Revolution initiative​.

The company launched Spirits Revolution for the on-trade in the PMA at the beginning of the year and is now ramping up activity, targeting the off-trade too. The ultimate aim is to see consumers embrace cocktail-making at home in the same way as they have done cooking from scratch.

These two moves should serve as a loud wake-up call to any licensee who still does not offer cocktails.

Cocktails are not about juggling shakers and throwing around bottles of spirits.  Nor do they need to be complicated, but these days pubs and bars do need to offer them and when on offer they need to be well executed.

Because we certainly do not want to end up in a situation where cocktails at home are better than those on offer in pubs.

If you are interested in cocktails and spirits why not come along to our Spirit Summit on 21 October in London?​ Click here for more details​.




Related topics: Spirits & Cocktails

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