Borel says VAT stunt will be a hit with pub customers

By James Wallin

21-Sep-2014 - Last updated on 22-Sep-2014 at 07:45 GMT

Jacques Borel says pub customers will welcome the temporary cut

VAT cut campaigner Jacques Borel has predicted a wave of support from customers for Tax Equality Day.

The veteran tax lobbyist said more than 40 operators were taking part in the day of action on Wednesday, which he estimates at 15,000 sites.

Participating venues will cut the price of all food and drink by 7.5% - the equivalent effect on prices of a VAT cut from 20% to 5% for the hospitality sector.

Borel said: “I am confident that Tax Equality Day will be a great success and that the price reductions will be welcomed by customers.

“Our message is clear - a reduction in the level of VAT on a long-term basis will generate growth and create jobs in the important leisure and hospitality sector.”

3 comments

Winners

Posted by The VAT Doctor, 22 September 2014 - 14:11 GMT

I think we know who the real winners are in this campaign. A certain French advisor and a big UK pub company putting pressure on suppliers etc

Report abuse

Another misguided campaign

Posted by Anti-Pub Self Regulation, 22 September 2014 - 11:55 GMT

Mr Borel - why don't you ask the CEOs of Enterprise and Punch to sit around a table with you and you can ask them why are their tied beer prices so much higher than supermarket prices and how much of the difference is attributable to VAT inequality.
Then you will excuse and understand our indifference.

Report abuse

"stunt" is right

Posted by Graham Bell, 22 September 2014 - 10:01 GMT

VAT inequality is not the sole cause of problems facing the industry, neither can this be a solution without addressing all other causes. The paying customer will be more than happy to take a discount for the day, and believe operators can afford to give it every day.

Report abuse