TCG teams up with The Big Bang Theory for food and drink offer

By James Wallin contact

- Last updated on GMT

TCG is hoping to capitalise on the popularity of the Big Bang Theory
TCG is hoping to capitalise on the popularity of the Big Bang Theory
Managed pub operator TCG is hoping to capitalise on the popularity of hit TV show the Big bang Theory in its latest promotion.

A voucher offering a discount on food and drink at TCG venues will be inserted into half a million copies of season seven of The Big Bang Theory, which goes on sale this month.  Selected venues will also host posters and POS featuring characters from the series. There will also be quiz nights themed around the show.

The offer is the latest in TCG’s ongoing partnership with promotions specialist Play 7. The voucher, giving a £5 discount on food and drink on a spend of £10 or more, will also appear in 250,000 DVD and Blu-Ray copies of Australian horror film Wolf Creek 2.

Ben Levick, TCG director of operations, said: “The voucher can be redeemed across the business, but The Big Bang Theory is particularly popular with students and younger customers, so our promotional activities will focus on our bars in those markets.

“Our ongoing partnership with Play 7 is proving to be very successful in bringing new customers into our pubs and bars, and we’re already working on plans for future DVD releases.”  

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