TOWIE's Lauren Pope and Kiss FM's Melvin Odoom to create 'epic nights out' for WKD

By Robyn Black contact

- Last updated on GMT

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WKD SoundClash
WKD SoundClash is back.

The “crowd sourcing” events, which had their first outing in August 2013, join the forces of music streaming service Spotify, celebrity DJs and WKD, to give revellers the chance to create their very own “epic night out.”

Three events will take place this autumn: Pozition in Hull, Domain in Blackpool and one more, as yet unconfirmed, venue.

At each, DJs Lauren Pope, from The Only Way Is Essex​, and Melvin Odoom, from the Kiss FM Breakfast Show, will battle it out using tracks chosen by WKD fans.

Clubbers can also expect to meet VIP guests, take comedy snaps of themselves in a WKD photobooth, and enjoy themed cocktails.

Separately, the company is reviving its popular cocktail cauldrons in time for Halloween.

“Halloween is an opportunity to focus on appropriately coloured products,” said marketing director Debs Carter.

“WKD Iron Brew, WKD Red and WKD Green all tie in with Halloween colours so it’s a great time to give them extra profile in our cocktails.”

Last month the company announced the brand's second TV sponsorship deal for ITV2's Plebs. Earlier this year it unveiled its deal with The Only Way Is Essex.

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