Pernod Ricard UK ramps up investment in three key brands

By Mike Berry

- Last updated on GMT

Related tags Sauvignon blanc Pernod ricard uk

Scotch whisky brand Chivas Regal  is launching a new campaign
Scotch whisky brand Chivas Regal is launching a new campaign
Pernod Ricard UK is investing in three of its brands this month; Jameson, Chivas Regal and Brancott Estate.

The new Jameson campaign focuses on combining the brand’s “passion for craftsmanship, with the art of Irish storytelling and the spirit of inclusiveness”. It will include print, outdoor ads and digital activity, plus in-outlet activation.

Chivas Regal will also see the launch of a new campaign with ‘The Venture’, a global search for the most promising social entrepreneurs: those with businesses or ideas that use enterprise as a force for good. A series of ads and short films introducing the stories of social entrepreneurs from around the world will be aired.

Watch the ad

Brancott Estate debuts its new TV advert this month which celebrates the brand’s heritage and focuses on the Sauvignon Gris varietal. Featuring the strapline, ‘Brancott Estate Pioneers’, the ad aims to bring to life the brand’s pioneering credentials, as the first winery to plant Marlborough Sauvignon Blanc back in 1975.

PRUK marketing director Patrick Venning said: “Consumers vote with their feet and our marketing campaigns aim to drive demand and awareness in and outside the realms of the store or venue.”

Related topics Wine Spirits & Cocktails

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