By the end of this year the technology will be in 160 of the company’s pubs with Heineken’s analysis predicting a sales increase of at least 4% as a result.
The £2.6m rollout will see Star Pubs & Bars installing the system into a further 390 pubs during the following two years.
Priority will be given to refurbishment sites and those pubs having external redecoration work undertaken. Lessees whose pubs are not receiving capital expenditure will also be able to request installation.
The SmartDispense technology comes with Perfect Pint staff training as well as four-weekly visits by Innserve to professionally clean the pub’s cider and beer lines and run a 30-point maintenance and quality check. The technology is designed to reduce product wastage and the amount of water and cleaning products used by an average of 75%.