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Burts adds Roast Turkey & Chestnut Stuffing flavour in time for Christmas

By Noli Dinkovski

- Last updated on GMT

Burts' Christmas special
Burts' Christmas special

Related tags: Potato, Potato chip, Christmas tree

Burts Potato Chips is to offer a new Christmas-themed flavour for a limited period.

 

Roast Turkey & Chestnut Stuffing will be available from 20​November until 31 December in 150g sharing bags.

Burts claimed the crisps will meet consumer demand “for quality snacks to share” over the Christmas period.

According to the company, the crisps “combine the taste of traditional roasted turkey and fresh chestnut stuffing with the finest British potatoes”.

The packet design is decorated with Christmas trees and baubles, which combine to resemble a Christmas jumper.

 Most festive yet

 Leane Bramhall, marketing director at Burts Chips, said: “Roast Turkey and Chestnut Stuffing is our most festive offering to date.

“With Christmas being a key trading period for the snacks category, we wanted to create a crisp that would drive consumer engagement with the Burts brand as well as offer strong sales opportunities for our retailers.”

In August, Burts introduced a resealable crisp pack for caterers. Back in April, it strengthened its provenance credentials by switching to locally-sourced salt for its top-selling flavour, Sea Salt.

Company growth

 Burts Chips has achieved a 14% increase in turnover and a 280% increase in profit in the past year.

The company recently invested £2.7m in its factory on the outskirts of Plymouth. It claimed that more than 100 tonnes of crisps are now being produced every week, compared to just six tonnes per week in 2006.

Related topics: Events & Occasions

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