NEW PRODUCT

JJ Food Service adds to fresh meat offer with Red Tractor pork

By Noli Dinkovski

- Last updated on GMT

Related tags: Beef, Meat, Jj food service

The new fresh meat range is part of JJ’s ongoing plan to appeal more to gastropubs, restaurants and hotels
The new fresh meat range is part of JJ’s ongoing plan to appeal more to gastropubs, restaurants and hotels
JJ Food Service has added two fully-traceable British pork lines to its fresh meat range.

The pork further strengthens the wholesaler’s fresh meat offer after it introduced fully-traceable British beef and Welsh lamb in October.

The new Red Tractor-approved fresh meat range is part of JJ’s ongoing plan to appeal more to gastropubs, restaurants and hotels.

Pork cuts include boneless shoulder and neck ends, which are currently on offer from £1.99 per kg.

Consumer assurance

 JJ Food Service chief product officer Ali Guvemli said consumers continue to want assurance that the meat on their menu is locally-sourced and animal-welfare approved.

“We are responding by working towards making our business a one-stop shop for locally-sourced, high-quality fresh meats,” he explained.

JJ is also considering introducing a fresh meat counter at its Enfield site. The counter will feature a ‘meatologist’ – a fresh meat and butchery expert – who will cut and prepare meats for customers.

“This will create fantastic theatre for customers who come to place their order on-site. We are looking to introduce the concept over the next year”, added Guvemli.

JJ has eight branches around the UK. Around 60% of the company’s sales are via online ordering, while 35% of sales come from own-label lines.

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