In the first year, discounts on Heineken brands for Star lessees will increase by 4%. Any further discounts lessees receive in 2016 and 2017 will be on top of this cut.
The move comes as part of a major review of every pub’s product range and retail selling prices to ensure maximum profitability.
Star is the leased pub division of Heineken UK and has c.1,300 pubs across the country.
Star Pubs & Bars trading director Chris Jowsey said: “We listen carefully to the views of our licensees and we know that rising costs and overheads from energy bills to business rates are an issue for them.
“This commitment is designed to help our lessees, both new and established, to maintain their margins and to give them the reassurance of knowing that their absolute discounts will rise every year for three years if Heineken cider and beer list prices increase.”