Star Pubs & Bars increases drinks discounts for lessees

By Naomi Larsson

- Last updated on GMT

Related tags: Alcoholic beverage, Star pubs & bars, Heineken uk

The move comes as part of a major review of every pub’s product range and retail selling prices
The move comes as part of a major review of every pub’s product range and retail selling prices
Star Pubs & Bars will increase the discount it gives to its lessees on Heineken’s cider and beer brands for the next three years from 16 March.

In the first year, discounts on Heineken brands for Star lessees will increase by 4%. Any further discounts lessees receive in 2016 and 2017 will be on top of this cut.

The move comes as part of a major review of every pub’s product range and retail selling prices to ensure maximum profitability.

Star is the leased pub division of Heineken UK and has c.1,300 pubs across the country.

Commitment

Star Pubs & Bars trading director Chris Jowsey said: “We listen carefully to the views of our licensees and we know that rising costs and overheads from energy bills to business rates are an issue for them.

“This commitment is designed to help our lessees, both new and established, to maintain their margins and to give them the reassurance of knowing that their absolute discounts will rise every year for three years if Heineken cider and beer list prices increase.”

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4 comments

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Why do prices go up each year, anyway?

Posted by Joe Burlo,

oops, my mistake...$51/barrel not $5

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Why do prices go up each year anyway, no matter what?

Posted by Joe Burlo,

Exactly why are prices going up this month? Oil is down from $110 to $5/barrel. Wages have not risen . Heineken, Diageo, Carlsberg, Molson Coors,Inbev please justify...

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Which hand did I put it in?

Posted by david,

The good Lord giveth,
and the good Lord taketh away.

http://www.morningadvertiser.co.uk/General-News/Licensees-face-wholesale-beer-price-increases

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