BII will become 'more relevant and respected' says Pender

In an interview with the BIIBusiness magazine, Pender said the BII had “lost its way”, but believes the industry still wants and needs an organisation that represents and supports its members. He said: “The BII is still respected, but I don’t think people feel it’s relevant to them at the moment.”
The BII offers support services designed to help members meet the challenges of running their businesses. This includes 24-hour legal helplines, one-to-one mentoring, HR support and discounts on a range of products and services.
Pender, who took on the new role in November, has promised to focus on supporting the needs of BII members as well as raising standards and promoting careers in the sector.
Young members
He said: “It’s really important that we bring young members on board and give them the tools to progress their careers. It’s a message we need to bring to the regions and out to young people.”
He also advised non-members of the BII to look again at the organisation, adding: “Don’t just join the BII, but take a look at what we are doing, then consider what membership can bring you.”
Pender is founder and managing director at the five-strong Yummy Pub Company and is vice chairman of the Perceptions Group.