Dry January: Brits to spend £168m on alcohol this weekend

By Helen Gilbert

- Last updated on GMT

Dry January: Brits to spend £168m on alcohol this weekend

Related tags Alcoholic beverage

Britons are expected to splash £168 million on alcohol this weekend as they celebrate the end of Alcohol Concern’s Dry January.

A poll of 2,000 adults found that one in three had planned a night on the tiles this Saturday even though only one in ten of the 39% who attempted to abstain from alcohol lasted the full month.

The survey, carried out by smartphone app drinks ordering service Orderella, discovered that men were more likely to quit, lasting between eight to 14 days, compared to 22-28 days for women. On average, those who pledged to go teetotal for January succumbed to their first alcoholic drink within 14 days of the New Year.

"Whilst the nation started January with the best of intentions to be a detox month, the lure of a night out with friends seemed too much for most people to handle the full 31 days off alcohol,” Jamal Hirani, chief operating officer of Orderella said.

“What’s clear is that people were eager to be able to enjoy a drink with their friends again and at Orderella we aim to make it easier for people to enjoy a night out without having the faff of queuing and waiting around."

The findings follow separate research published by Alcohol Concern last November, which found that those who abstained from alcohol during the first month of the year were more likely to experience a long-term cut in consumption.

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