FSA and Made in Chelsea star raising Valentine's Day food hygiene awareness

By Daniel Woolfson

- Last updated on GMT

The FSA is encouraging customers to check venues' food hygiene ratings before dining
The FSA is encouraging customers to check venues' food hygiene ratings before dining

Related tags: Food hygiene, Food standards agency, Food safety

The Food Standards Agency (FSA) has embarked on a Valentine's-themed scheme to increase customer awareness of venues’ food hygiene ratings.

The watchdog teamed up with Made in Chelsea star Hugo Taylor for the campaign, which encourages consumers to “look before you book” and check potential Valentine’s date sites’ hygiene ratings before visiting.

Taylor created a video featuring his top Valentine’s Day dating tips, which includes looking out for hygiene rating stickers in venues’ windows.

The FSA said: “The truth is, you can’t tell a restaurant’s hygiene standards by how clean and tidy their staff look or by the romantic ambience.

“The Food Hygiene Rating Scheme can take one load off your mind – it gives you the reassurance that all areas of food hygiene that you can’t see have been checked.”

Worst-case scenario

A study by the FSA reported that bad dining experiences accounted for 34% of “dating disasters”, with 36% of respondents saying getting food poisoning would be a worst-case scenario for Valentine’s Day.

But less than half of those questioned said they would check the hygiene rating of a Valentine’s venue before visiting.

As part of the scheme the FSA is asking people to tweet their plans for the day, along with #LOVEFHRS, to @foodgov.

You can watch Hugo Taylor’s top Valentine’s date tips below:

Related topics: Marketing, Events & Occasions

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