The company said it hoped its presence at the event would demonstrate how pubs and bars can drive incremental sales with the right spirits offer.
“Jägermeister has identified a huge category opportunity for shot spirits across the trade,” explained Jonathan Dennys, customer marketing & insights controller at Mast-Jägermeister UK.
“The craft beer market is well placed to take advantage of this offering as their consumers show a thirst for knowledge and a willingness to experiment with their drinks and serves.”
The company says research shows that every 1% increase in the shots category is worth £58.5m in the on-trade.
The brand will have a stand at the event, which is taking place at the Old Truman Brewery on Brick Lane in London, where it will be showcasing its "Deer & a Beer" serve as well as Jägermeister cocktails such Root 56 (Jägermeister & ginger beer).
Simon Dehany of Craft Beer Rising said: “We’re delighted to have Jägermeister on board as our spirit partner. As a unique and original spirit, Jägermeister is the perfect brand to accompany a craft beer. The insight from Jägermeister’s Give it a Shot initiative can really benefit our trade visitors and help them tap into the ever-growing popularity of craft beers.”