Report

Only 5% of Brits keen to try new drinks in 2015

By James Wallin, M&C Report

- Last updated on GMT

Related tags: Household income in the united states

The report shows eating out continuing to dominate leisure spend, increasing 13% year on year for January
The report shows eating out continuing to dominate leisure spend, increasing 13% year on year for January
Only 5% of British adults plan to try a new alcoholic drink in 2015, compared to 16% who want to experiment with different food, the latest Greene King Leisure Spend Tracker has shown.

The report shows eating out continuing to dominate leisure spend, increasing 13% year on year for January while drinking fell 1% for the same period and other leisure was down 4%.

The latest tracker includes a report on behaviours in the new year, which shows the 18-24-year-old providing the most opportunities for the leisure sector, with 30% expecting to spend more on eating out this year and 27% for drinking out.

Overall customers expected their spend to remain broadly the same as 2014.

Household spend

In January, the average British household spent £183 on out of home leisure, down £8 (4%) year-on-year and down £27 (13%) month-on-month. Average household spend on eating out for the month was £74.66 while drinking out was £37.93. The figures were down 12% and 21% respectively on December.

While households in London and the South East saw spend on out of home leisure fall £36 (15%) year-on-year in January, households elsewhere in Britain saw spend increase modestly by £4 (3%).

Households in London and the South East increased their spend on eating out by £5 (6%) year-on-year, while households elsewhere in Britain saw a considerably greater increase in spend of £10 (17%) over the same period.

Households with and without kids saw spend on eating out increase on a year-on-year basis.

A small drop of £2 (5%) in year-on-year household spend on drinking out among households in London and the South East was offset by slight growth £1 (2%) in spend among households in the rest of Britain. Family households saw spend on Drinking Out increase by £3 (8%) year-on-year, while households without children reduced their spend on this activity by £1 (3%).

Confident

Fiona Gunn, Greene King’s marketing director said: “Britain’s youth have had a tough time during the credit crunch but this month’s leisure tracker suggests the worst is now behind them. Our survey found that 18-24 year olds are willing to spend more on eating out, drinking out and big ticket items this year than in 2014.

"This is a sign that Britain’s youth may now be more confident about their job security, wages and better prospects in 2015 and consequently expect to have more spare cash to spend on having a good time.”

Download the report below

Greene_King_Leisure_Spend_Tracker_Report_February_2015

Greene_King_Leisure_Spend_Tracker_Report_February_2015.pdf 1.97 MB

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3 comments

Greene King variety?

Posted by Paje,

Bit rich GK doing a survey on new drinks. Certainly round my way GK have an appalling range of beers, ales, etc - just their own cozy in house beers. They won't even support local breweries that provide 'interesting' variations.

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Different Drinks? Greene King?

Posted by John Ellis,

Some of the survey may hold water but are the conclusions valid? If you drink in a Greene King pub, you may not have the range available to try something new. However, I have access to some 1200 to 1500 different real ales, so I can offer something new all the time. This survey may say more about Greene King than it does about the rest of the market!

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drink

Posted by Trade Stalwart,

try a new drink err, well once you've done whisky,ale,beer,lager,cider,vodka,rum,FABs, wine and gin what else is there unless this survey meant new brands in which case is the craft beer rev dead?

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