Alcohol consumption falls by 18% in a decade

The figures compiled by the British Beer & Pub Association from HMRC data shows total alcohol consumption down 0.3% in 2014 with consumption per head now 18.4% lower than it was in 2004.

However beer’s share of the market rose in 2014, by 1%, to over 36% – with second-placed wine slipping below 33%. Spirits share of the market held steady, at 21%, with cider at 8%.

Beer brought in £3.36bn in beer duties in 2014, up 1.8% compared with the previous year.

BBPA chief executive Brigid Simmonds said: “While the figures certainly bury the myth that overall UK alcohol consumption is inexorably rising, it is hugely encouraging to see such a solid performance from beer in 2014.

“There is no doubt that two cuts in beer duty have had a huge impact in supporting a British-based industry and in encouraging consumers back towards our favourite, lower-strength drink .

“With new investment in the beer category protecting pubs and creating jobs, it all adds to an overwhelming case for a third, historic cut in beer duty in the Budget on 18 March.”