To enter, operators need to offer a roast dinner on their menu and answer four questions about what makes their roast special.
Andrew Fishwick, owner of London gastropub the Truscott Arms, in Maida Vale, who won the competition in 2014, said: “I got the call to say we’d won on a Monday morning and after that the phone just didn’t stop ringing.
“We’ve had media interest from all over the world. The award generated so much publicity we’ve had to reorganise the kitchen and take on eight more employees – we’re now serving 400 covers on a Sunday and customers have to book a table for Sundays and special occasions at least four weeks in advance.”
The week is aimed at encouraging pubs to celebrate the traditional British meal and put roasts on their menu every day throughout the week.
Chris Brown, channel trade marketing manager at Unilever Food Solutions, said: “It’s not just the winner who can benefit from British Roast Dinner Week – previous competition entrants have told us they experienced significant increases in revenue and profits over the course of the week.
“With such a high standard of pub roasts across the country, it’ll be exciting to see what interesting and tasty entries we have this year and which pub – if any – is able to wrestle the crown from the Truscott Arms.”
Operators interested in entering should visit www.britishroastdinnerweek.co.uk for more details.