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Make the most of soft drinks

By Jessica Mason

- Last updated on GMT

Make the most of soft drinks

Related tags: Soft drinks, Soft drink

With the raft of low-calorie drinks sweeping the pub trade, it’s a relief to see that health and wellbeing is being taken seriously among the soft drinks sector. 

Gone are the days when your customers are uninformed about what a drink contains — not only do they want to know its ingredients, but how it is made, from where it’s created and why they should make it their choice at the bar.

But with this information, comes a rejig of brands in the fridge to align with what the customer wants.

As seen by the recent relaunch of soft drink brand Zeo, new flavours from Cawston Press with its ‘no artificial’ approach and the reduced sugar recipe for Lipton Ice Tea, it’s easy to identify that low-calorie softs are carving out space in pubs where, once, only sweet, fizzy drinks were offered to those not drinking alcohol.

With this, the reminder that soft drinks don’t have to include artificial sweeteners to appeal to people going out is continuing to gather ground. The recent Britvic Soft Drinks Review identified that the popularity of low- and no-calorie options is reflected in the increased sales of water in pubs, which jumped in value by 26.8% to become the fifth most purchased soft drink.

The opportunity to upgrade your non-alcohol offering is ripe. Grasp it.

Related topics: Soft & Hot Drinks

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