Beer Academy

Beer Academy sees 20% increase in course bookings

By Emily Sutherland contact

- Last updated on GMT

Beer Academy, beer appreciation

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The Beer Academy has seen a 20% year-on-year increase in bookings on its beer appreciation courses.

The academy puts the boom in numbers down to a growth in interest in all aspects of beer and beer styles.

Simon Jackson, executive director of the Institute of Brewing & Distilling, which operates the Beer Academy, said: “It’s good to see this increase in uptake for our courses. The explosion of interest in beer is undoubtedly a leading factor, as growing numbers of operators realised the importance of stocking a full range of beers and actively promoting them to customers.”

“Beer Academy training engages and enthuses staff, enabling them to talk knowledgeably about beer, advise customers on their beer choices or recommend a match to their meal.  Not only does our training increase beer sales, it also enhances customers’ overall experience of the pub or bar and, ultimately, adds to the bottom line.” 

More than 10,000 people have taken part in Beer Academy courses, ranging from 90-minute tastings to a beer sommelier scheme.

A recent report by the Royal Voluntary Service found that record numbers of 18-24 year olds were keen to learn ‘old-fashioned’ skills like brewing beer. 

Related topics: Beer

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