The regional workshops will be on topics such as social media, marketing and training. Punch tenants will be able to sign up for the workshops through the online Punch buying club or by emailing the Punch progress team.
Regional learning and development manager Dan Armes said: “It’s about seeing things through a customer’s eyes,” explains Dan. “Pub gardens and external areas should be clean, bright and appealing and there should be a clear plan for summer service."
Licensee Paul Whitehead from the Sturdy's Castle in Kidlington added: “We aim to get summer ready by the May Bank Holiday weekend and that involves getting our garden and patio furniture in good shape, launching our summer menu and making sure our advertising and banners are all on message.”
Tenants are also being urged to merchandise with season appropriate products such as fruit cider, rose wine and Pimms and ‘tell the story of their pub’ by posting photos to Twitter and Instagram.
For those unable to attend the workshops, Punch has also created a ‘set for summer’ guide, which provides a checklist and hints on how to take advantage of the warmer months.