Disaronno Terrace 2015 parties announced

By Laurie Macdonald contact

- Last updated on GMT

The "Disaronno Terrace" parties will focus on the Disaronno Sour signature serve
The "Disaronno Terrace" parties will focus on the Disaronno Sour signature serve

Related tags: United kingdom

Illva Saronno has announced the return of the Disaronno Terrace series. Following last year's UK launch, the 2015 campaign will kick off at London rooftop bar, Golden Bee, on Wednesday 24th June. The music-based events launch in the capital before touring the cultural hotspots of Bristol, Manchester and Edinburgh.

The parties will be sound-tracked by live performances from Italian singer-songwriter Jack Savoretti and British vocalist Ghostpoet, who will both be taking to the decks in London on 24 June.   Other headline acts at the Terrace parties include Dry The River and Mystery Jets with more artists to be announced.

The aim of the events is to showcase the brand and engage drinkers during the key summer sales period.  The Terrace parties will focus on the brand’s signature serve, the Disaronno Sour, but will also be demonstrating the versatility of the liquor by introducing some new cocktails.

Illva is heavily investing in Disaronno in the UK this year and will be revealing more impactful and new brand activations later in June.

The dates for the Disaronno Terrace parties are:

London:

24th June – Golden Bee

30th June – Golden Bee

Bristol:

8th July – Square Club

15th July – Square Club

Manchester:

29th July – The Oast House

5th August – The Oast House

Edinburgh:

19th August – Loft Bar

26th August – Loft Bar

Tickets available at www.disaronno.beoriginale.com

Related topics: Spirits & Cocktails

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