New Mila Kunis advert for Jim Beam Apple

The advert, which will be shown until the end of the July, focuses on the brand's history and introduces a new signature serve - the Jim Beam Apple Splash - which mixes the flavoured whiskey with tonic over ice and lemon.

This is the largest TV advertising campaign Maxxium UK has executed this year, which aims to reach more than 52% of the UK population. The TV programme schedule targets 25-35 year old men, during shows such as The Big Bang Theory and Breaking Bad.

Jim Beam Apple joins Red Stag, Jim Beam Honey and Jim Beam Maple in the flavoured range.

The introduction of new flavours to the Jim Beam family has fuelled the growth of the brand in the UK, increasing at 53.5% volume MAT.

Maxxium UK’s marketing controller for imported whiskey, Janice McIntosh said: "Flavours remain an important segment of the category.

"Jim Beam Apple Splash is a refreshing serve perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured bourbon.”

Jim Beam Apple is available in 700ml bottles at £19.70 RRP.