New trade mentoring scheme calls for female applicants

By Mike Berry contact

- Last updated on GMT

Athena female pub mentoring scheme

Related tags: Bt sport, Corporate governance, Management

A new scheme aiming to boost the number of women in the trade in senior roles is on the hunt for applicants.

The mentoring programme, called Athena, is part of a joint initiative between BT Sport, the British Institute of Innkeeping and the Association of Licensed Multiple Retailers. It will see senior executives from around the sector impart their knowledge and experience to a future generation of industry leaders.

The pub sector lags behind the rest of business with only c18% females at executive and main board level of major pubcos. It is hoped the combination of advice, support and guidance will enable mentees to channel their talents and encourage professional growth.


Emma Causer, BT commercial account director who developed the programme, said: “This mentoring programme is groundbreaking for females within the sector and will shine a spotlight on the pub industry. We hope it will encourage more highly focused and talented females to progress onto company boards having been mentored by some of the best leaders in the industry.”

Mentors who have already signed up to support the programme include Bruce Cuthbert, director commercial customers at BT Sport, Ann Elliott, chief executive of sector PR agency Elliotts, Chris Welham, managing director at Spirit Leased and Stephen Gould, managing director at Everards Brewery.

Applicants must have worked in the trade for a minimum of five years and must be from women only. They have until 6 July to apply for the year-long scheme. For more details visit the Athena website.

Related topics: Training, MA Leaders Club, Other operators

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