Dramatic decline in young people going for pub drink

By Emily Sutherland

- Last updated on GMT

Dramatic decline in young people going for pub drink

Related tags: Alcoholic beverage, Report, Bar

The number of people heading down to the pub for an evening drink has fallen dramatically according to a new survey, with those aged 18-34 the most likely to entertain at home rather than at a pub, bar or restaurant.

Of the 2,000 people surveyed by Ritz Crisp and Thin, only 13% said they went to the pub every week. 17% reported going once a fortnight, and 16% said they drank in pubs every only once a month.

Entertaining at home was twice as popular as going to the local, with 52% saying they would prefer to stay at home compared to 23% plumping for pub.

Comfort and cost emerged as the two driving factors behind staying in, with respondents finding home ‘more comfortable’ and kinder on their wallets.

According to the Telegraph​, only 11 million pints are pulled per day, drastically down from 29 million a day in 1980.

Pubs must up their game when it comes to food to attract new customers according to the Mintel Pub Visiting 2015 report, which found that high-quality food is the factor most likely to encourage consumers to visit pubs.

Improving seating and décor also play a role in boosting pub visits, with one in 10 customers reporting they have been put off going to pubs due to the amount of time it takes to be served.

Consumers are going out less than they did ten years ago. A fifth of Brits average one night out a fortnight in contrast to 2005 when a fifth of Brits were socialising at least once a week.

Related topics: Marketing

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