Consumer trends

Vegetarian customers unimpressed by Christmas menus

By Daniel Woolfson

- Last updated on GMT

Vegetarian customers unimpressed by Christmas menus
Food operators are not doing enough to cater to vegetarian customers at Christmas, new data suggests.

Research commissioned by Vegetarian Express reported that 54% of people believe there are not enough vegetarian options on Christmas menus.

Will Matier, managing director at Vegetarian Express, said: “Christmas is a vitally important period for caterers, generating more revenue than at any other time of year.

“Plus, with gross profit margins typically greater on vegetarian dishes than on meat options, giving a little more thought to vegetarian menus will make for an even more profitable Christmas.”

Roughly two thirds of respondents said two or three extra vegetarian options would give a better choice, but 27% said that was still not enough and that four or more options should be added.

18-34 year olds were the most vocal about the need for more vegetarian options, with 34% saying there should be four or more meat-free dishes available.

Matier added: “With Christmas being a time to indulge, caterers should really be offering a greater choice of vegetarian options to attract more diners, especially in light of the increasing demand from one of the largest spending demographics.”

Related topics: News, Healthy options

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