Consumer trends

Vegetarian customers unimpressed by Christmas menus

By Daniel Woolfson

- Last updated on GMT

Vegetarian customers unimpressed by Christmas menus

Related tags: Vegetarianism, Managing director

Food operators are not doing enough to cater to vegetarian customers at Christmas, new data suggests.

Research commissioned by Vegetarian Express reported that 54% of people believe there are not enough vegetarian options on Christmas menus.

Will Matier, managing director at Vegetarian Express, said: “Christmas is a vitally important period for caterers, generating more revenue than at any other time of year.

“Plus, with gross profit margins typically greater on vegetarian dishes than on meat options, giving a little more thought to vegetarian menus will make for an even more profitable Christmas.”

Roughly two thirds of respondents said two or three extra vegetarian options would give a better choice, but 27% said that was still not enough and that four or more options should be added.

18-34 year olds were the most vocal about the need for more vegetarian options, with 34% saying there should be four or more meat-free dishes available.

Matier added: “With Christmas being a time to indulge, caterers should really be offering a greater choice of vegetarian options to attract more diners, especially in light of the increasing demand from one of the largest spending demographics.”

Related topics: News, Healthy options

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