Consumer trends

Diners happy to pay £12.04 for an average main course

By Ruth Williams, M&C Report

- Last updated on GMT

Pricing of meals was named the most important factor when choosing where to eat
Pricing of meals was named the most important factor when choosing where to eat

Related tags: Main course, United kingdom, Ireland

Diners are willing to pay an average of £12.04 for a main course in the UK and Ireland, according to a survey by experience discounting website LivingSocial.

The report found that people are willing to pay £14.20 for a seafood main course, followed by £13.75 for French food, £13.28 for British cuisine, £11.37 for Chinese, £11.24 for Brazilian and just £10.76 for Vietnamese.

Pricing of meals and drinks was named as the most important factor when choosing a restaurant with 70.5% of respondents saying price influenced their choice. The second most influential factor was personal recommendations (41.8%), followed by deals and discounts on offer (41.4%) and being able to book a table on the phone (40.3%).

LivingSocial found the average diner added just 5.5% as a tip when paying the bill with the amount left varying by region form Edinburgh (8.8% on average) to Bristol (4.9%).

Related topics: News

Related news

Show more