JDW faces pressure in key parts of the day

By MC Allegra FS

- Last updated on GMT

JDW faces pressure in key parts of the day

Related tags: M&c allegra foodservice, The key, Awareness, Restaurant

JD Wetherspoon continues to be the best known and most visited pub brand but is facing increasing pressure as numbers fall in key day parts, the latest Pub Brand Monitor from M&C Allegra Foodservice has shown.

The chain continues to dominate public awareness with nine out of ten customers familiar with the brand. But the report shows the key metrics of whether that awareness converts into a visit fell in Q2 2015 compared to the previous quarter.

At lunch 34% of the consumers aware of JDW considered visiting the brand, down slightly from 35% in Q1. Of those considering a visit 76% actually did, compared to 79% in Q1. Overall 23% of pub visitors chose to go to a Wetherspoon’s for lunch in Q2 compared to 25% in Q1. The figure was broadly in line with the 23.4% recorded in Q2 2014.

At dinner 28% of consumers aware of the brand considered visiting (Q1: 29%) and of those 72% actually visited (Q1: 73%). It meant that overall 17% of pub visitors went to a Wetherspoon’s in Q2 compared to 18% in Q1 and 20.1% in Q2 2014.

However, JDW continues to dominate the market with Harvester the next most visited brand, attracting 4.3% of customers at lunch (Q115: 4.3% and Q214: 3.4%) and 6.7% of customers at dinner (Q115: 6.9% and Q214: 6.3%).

The information comes from M&C Allegra Foodservice’s new Pub Brand Monitor. For further information contact Gareth Nash on tnergu.anfu@zpnyyrten-sf.pbz​.

MC Allegra

This story was first published by M&C Allegra Foodservice, eating and drinking out market insight.
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Related topics: JD Wetherspoon

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