The chain continues to dominate public awareness with nine out of ten customers familiar with the brand. But the report shows the key metrics of whether that awareness converts into a visit fell in Q2 2015 compared to the previous quarter.
At lunch 34% of the consumers aware of JDW considered visiting the brand, down slightly from 35% in Q1. Of those considering a visit 76% actually did, compared to 79% in Q1. Overall 23% of pub visitors chose to go to a Wetherspoon’s for lunch in Q2 compared to 25% in Q1. The figure was broadly in line with the 23.4% recorded in Q2 2014.
At dinner 28% of consumers aware of the brand considered visiting (Q1: 29%) and of those 72% actually visited (Q1: 73%). It meant that overall 17% of pub visitors went to a Wetherspoon’s in Q2 compared to 18% in Q1 and 20.1% in Q2 2014.
However, JDW continues to dominate the market with Harvester the next most visited brand, attracting 4.3% of customers at lunch (Q115: 4.3% and Q214: 3.4%) and 6.7% of customers at dinner (Q115: 6.9% and Q214: 6.3%).
The information comes from M&C Allegra Foodservice’s new Pub Brand Monitor. For further information contact Gareth Nash on email@example.com.