Roughly one third of respondents said pubs were their favourite destination to take their families, whilst 22% said they would choose a chain restaurant such as Nando’s or Jamie’s Italian. 14% said they would choose a local independent restaurant.
Mohammed Essa, general manager for the UK and Ireland at Aviko, said: “Pubs are the clear favourite when it comes to deciding where to dine, with value for money an important driver and families choosing price over other factors such as menu choices and location.”
Value for money was found to be the most significant contributing factor for families when choosing where to eat (67%), with variety of food trailing close behind (62%).
Location was low on the list of respondents’ priorities, with families prepared to travel further from home to obtain better value or more varied food.
Essa added: “This doesn’t mean, however, that families want cheap food. They are still demanding a quality offering and therefore, it is important that outlets looking to compete for the family pound meet these two demands.”
Respondents said the main reason they ate out was to celebrate a special occasion such as a birthday or anniversary rather than for convenience or due to time pressures.